Syllabus

 

Chapter 1: Origin of Business Ideas

Topic 1: Business Ideas from Wife or Fiancée or Girl Friend
Topic 2: Business Ideas from Children
Topic 3: Business Ideas from Customers
Topic 4: Business Ideas from the Employees
Topic 5: Business Ideas from Competitors
Topic 6: Business Ideas from Strangers
Topic 7: Business Ideas from Friends
Topic 8: Business Ideas from Forest
Topic 9: Business Ideas from Foreign Trips
Topic 10: Business Ideas from Exhibition or Trade Fair
Topic 11: Business Ideas from Missing the Train or Bus
Topic 12: Business Ideas from a Novel, Newspaper or Magazine
Topic 13: Business Ideas and Inspirations from Films
Topic 14: Business Ideas from Hobby
Topic 15: Business Ideas during College Days

Chapter 2: Right Business Decisions

Topic 16: Turning Point in Business Journey
Topic 17: Original Business Ideas of Popular Brands
Topic 18: Products Started for NRIs, Now for Indian Market
Topic 19: Narrowed Focus for Faster Growth & Success
Topic 20: Business People Not Revealing Their True Identity
Topic 21: Impact of World Wars on Business
Topic 22: The First Product of Some Companies

Chapter 3: Wrong Business Decisions

Topic 23: Missed Business Opportunities
Topic 24: Ridiculed for Start-Up
Topic 25: Gender Discrimination in Business

Chapter 4: Commendable Performance of Corporate Leaders

Topic 26: Employees Honoured Differently
Topic 27: Hardworking Business Leaders
Topic 28: Companies Grown Faster under Their Leaderships
Topic 29: Board’s Decision Is Always Final
Topic 30: Nicknamed with Appreciation

Chapter 5: Choosing Business Partners or Co-founders
Topic 31: Interesting Business Partners or Co-Founders
Topic 32: Husband and Wife Team as Business Partners

Chapter 6: Successful and Proven Business Strategies

Topic 33: Strategy of Initial Fund Raising
Topic 34: Strategy of In-House Production
Topic 35: Strategy of Outsourcing
Topic 36: Strategy of Marketing Promotion
Topic 37: Strategy of Packaging
Topic 38: Strategy of Low Pricing
Topic 39: Strategy of Small or Minimum Quantity
Topic 40: Strategy of Quality Control
Topic 41: Strategy of Free Samples
Topic 42: Strategy of Distribution
Topic 43: Strategy of Feedback Analysis
Topic 44: Strategy of Varieties and Options
Topic 45: Strategy of Timing the Market

Chapter 7: Branding

Topic 46: Creating an Extra Image for Business Promotion
Topic 47: Competition alert to manage other players
Topic 48: Famous but Controversial TV Commercials
Topic 49: Brand Names Coined with Spelling Mistake
Topic 50: Naming of a Company or a Brand

Chapter 8: Interesting Education Levels of Business People

Topic 51: Business People Educated Differently
Topic 52: Business People Less Educated, but Excellent in Business
Topic 53: Educational Background of Some Business People
Topic 54: Business People with Poor English
Topic 55: Business Leaders with PhD

Chapter 9: Professionals Turned Business People

Topic 56: Doctors turned Business People
Topic 57: Sportsmen turned Business People
Topic 58: Professors turned Business People
Topic 59: Ex-military personnel turned Business People
Topic 60: Lawyers turned Business People

Chapter 10: Family Business Succession

Topic 61: Father Dies, the Son takes over the business
Topic 62: Father Dies, the Daughter takes over the Business
Topic 63: Husband Dies, the Wife takes over the Business

Chapter 11: Personal Life of Business People

Topic 64: Childhood Suffering by Business People
Topic 65: Childhood interest of Business People
Topic 66: The Frugal Businessmen
Topic 67: Businessmen’s family suffered during Partition
Topic 68: Patriotic Business People
Topic 69: Genes Responsible for Success in Business?
Topic 70: Business people meeting their wives
Topic 71: Will of the Business People